The complete absence of design at the Boing 747-800 upper deck is striking. Apparently, the nation whose brightest company employed Jony Ives needs many more of aesthetically gifted individuals to be able to create pleasant appearance for their leading products. America, bring in the foreigners to get your stuff pretty or start educating your kids to appreciate the beauty! Many designers hold that the beauty is but a simple expression of proper conceptualisation between the form and the functionality.

A couple of weeks after I’ve posted the above remarks I’ve come acors this US article on how and why design matters in the Forbes magazine.