Curt and I are really happy to have strong INTA support for our Brands and Innovations Committee work. We have just started and here are our definitions of the Brands and Innovations:
Innovation means a change that makes a difference in any particular societal context and that alters the manner in which markets or society interact or operate.
Brand means the total identity of a product, service, organization, individual, or any item, which people relate to and connect with intellectually, psychologically, and emotionally. Brand is a complex, multi-layered promise by the owner of a consistent level of quality, and of what will be delivered and experienced.
This is how we refer to them and INTA rightly picked up on this:
and here is the entire interview.