Dear Friends,

I agree with Ricardo about the relative failure to attract more subscribers to our newsletter. In my absence from the meeting next week, I wish to contribute by striking a humble note: I don’t think it is easy for a network of law firms to disguise their marketing efforts as an important contribution to the advertising law field. Accordingly, I feel all our increased efforts might yield approximately the same result. 

My intuition tells me the other way around might be better, but that approach might need including criticism of some advertising practices and involve clashing with our clients advertising policies sometimes. However, in the modern markets a degree of controversy might be a way forward. But that is just a hunch of mine. Have a good conference.