AGE OF AQUARIUS

I  somehow knew it was coming and was not nervous or impatient at all while waiting. I calmly cherished our population growing from 3.5 billion to 7.5 billion in order for more of us to be able to share the joy of the glorious moment that has arrived now. It got crowded, hot and flat during the wait but I knew the breeze would feel sweeter, reinvigorating more than ever in human history once it starts. Funny, now that it is here its arrival is not announced on TV nor is it trumpeted by the politicians. The change is coming steadily, every dawn when millions of people are greeting the sun quietly exercising, trying to harness the diamond energy that they need to make the world a better place. They breathe deply, spitting out the sooth, they take the wash and they make most of what they can reach.

Not that all media are oblivious, and for some reason the Black Friday of 2015 has been a breaking point where all of us, the suckers, the whiners, the winners, the gurus and the media all seemed to dig it. It was The Guardian who quietly and suddenly remarked that Our Love with Shopping is Over the morning after the hangover of Black Friday 2015 started to fade. From their left porch the guardians noted that their consumerist compatriots seem to be rejecting even the derived “experience”” over the product offers that oozed out of the marketing feeds last years. “Future-proofers have been saying for some time that the age of the thing is over, to be replaced by the age of the experience. This opened up a market for hot air ballooning and go-karting. As it turned out, that isn’t the kind of experience anybody had in mind.” concluding “Just let it go, consumerism. You’ve lost the will to live.”

A lone voice from Brazil than raise to confirm that from whatever point of the flat place we are now inhabiting the consumerist orgy seem to be evaporating. Huffington Post there really nailed it remarking: “”Silently, people are being woken up and are realizing how crazy it is to live in this society.” The article by a name Gustavo Tanaka, the founder of the Baobba Labb, in his article Something Extraordinary Is Happening in the World, And Most People Haven’t Noticed really made it quite clear: “For too long, we’ve been manipulated to consume as much as we possibly can, to buy every new product launched — the newest car, the latest iPhone, the top brands, lots of clothes, shoes, lots and lots and lots of pretty much anything we could our hands on. Going against the crowd, many people have understood that this is way off. Lowsumerism, slow life and slow food are a few types of action being taken as we speak, pointing out the contradiction of how absurdly we have come to organize ourselves.”

Neat. I know a thing or two about those things. And I have seen the other side. I’ll revisit and give you my take. Soon, very soon. In the meantime dig this.

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